{"id":2156,"date":"2023-04-30T06:38:50","date_gmt":"2023-04-30T06:38:50","guid":{"rendered":"https:\/\/www.grottega.live\/?page_id=2156"},"modified":"2026-10-20T14:52:54","modified_gmt":"2026-10-20T12:52:54","slug":"filiera-produttiva","status":"publish","type":"page","link":"https:\/\/www.grottega.live\/en\/filiera-produttiva\/","title":{"rendered":"Production Chain"},"content":{"rendered":"
\n\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

In our workshop, we oversee the entire production process: from design and mold creation to enameling, freehand painting, firing, and finishing, including gold. This results in lamps, ceiling roses, vases, and ring-shaped amphorae that combine artisanal precision and formal research.
Alongside our collections, we develop custom projects for architects, interior designers, and showrooms, designing proportions, colors, and decorations to suit the space. At Laterza, Apulian majolica finds new expression in contemporary living.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

\n\t\t
\n\t\t\t\t
\n\t\t\t\t\tTurning<\/span>\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

The art of the potter's wheel transforms clay into highly precise artifacts, shaped by the expert hands of our master craftsmen.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t
\n\t\t\t\t
\n\t\t\t\t\tdrying<\/span>\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

The products are subjected to a natural drying process which guarantees their durability.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t
\n\t\t\t\t
\n\t\t\t\t\tbiscuit baking<\/span>\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

During slow firing in professional kilns, the clay bodies become ceramic and gain strength.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t
\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t
\n\t\t\t\t\tenamelling<\/span>\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

With the glass coating, each product acquires perfect waterproofness.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

\n\t\t
\n\t\t\t\t
\n\t\t\t\t\tfine decorations<\/span>\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Every detail is painted with extreme care by our master craftsmen as in the most cultured 17th century Laterza Maiolica.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\tfollow our latest updates<\/span>\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\r\n\r\n\t\t\t\r\n\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\"team-grottega-maiolica-laterza-ceramiche-puglia\"\/\t\t\t\t\t\t<\/a>\r\n\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\r\n\t\r\n\r\n\t\t\r\n\t\t\t\t\t\t\t\r\n\t\t\t\t\tJuly 5, 2026\t\t\t\t<\/div>\r\n\t\t\t\r\n\t\t\t\r\n\t\t\t

From the Heart of Matera to the New Laterza Headquarters: Grottega's Evolution in the Name of Authenticity and Customization<\/h2><\/a>\r\n\t\t\t\r\n\t\t\t\t\t
\r\n\t\t\t\t\t\t\t\t\t

Just three months after its inauguration on March 29th in Matera, Grottega's history marks a new, extraordinary milestone. On June 21st, 2026, Laterza's new headquarters officially opened its doors at Via Michelangelo Buonarroti, 6.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\r\n\t\t

<\/div>\r\n\r\n\r\n\t\t\t\t\t\t\t\t
\r\n\t\t\t\tUncategorized<\/a>\t\t\t<\/div>\r\n\t\t\r\n\t\t\r\n\t\tRead More<\/span>\r\n\t\t\t<\/i><\/a>\r\n\r\n\t<\/div>\r\n\r\n<\/article>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\r\n\r\n\t\t\t\r\n\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\"team-grottega-punto-vendita-matera-ceramica-di-laterza-maiolica-puglia\"\/\t\t\t\t\t\t<\/a>\r\n\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\r\n\t\r\n\r\n\t\t\r\n\t\t\t\t\t\t\t\r\n\t\t\t\t\tApril 3, 2026\t\t\t\t<\/div>\r\n\t\t\t\r\n\t\t\t\r\n\t\t\t

Maiolica di Laterza in Matera: tradition, identity, and vision for the future of craftsmanship.<\/h2><\/a>\r\n\t\t\t\r\n\t\t\t\t\t
\r\n\t\t\t\t\t\t\t\t\t

Laterza majolica finds a new dimension in Matera: a project that combines tradition, identity, and vision, bringing Apulian artisanal ceramics to an international audience without losing its roots.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\r\n\t\t

<\/div>\r\n\r\n\r\n\t\t\t\t\t\t\t\t
\r\n\t\t\t\tNews<\/a>\t\t\t<\/div>\r\n\t\t\r\n\t\t\r\n\t\tRead More<\/span>\r\n\t\t\t<\/i><\/a>\r\n\r\n\t<\/div>\r\n\r\n<\/article>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\r\n\r\n\t\t\t\r\n\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\"roberto-lacarbonara-parisi-dominique-grottega-ceramica\"\/\t\t\t\t\t\t<\/a>\r\n\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\r\n\t\r\n\r\n\t\t\r\n\t\t\t\t\t\t\t\r\n\t\t\t\t\tFebruary 28, 2026\t\t\t\t<\/div>\r\n\t\t\t\r\n\t\t\t\r\n\t\t\t

The Grottega case in the ceramics of Laterza<\/h2><\/a>\r\n\t\t\t\r\n\t\t\t\t\t
\r\n\t\t\t\t\t\t\t\t\t

Grottega showcases Laterza ceramics by reinterpreting tradition with a contemporary twist. Artistic majolica thus becomes an authentic expression of the region, through unique artisanal creations that combine identity, research, and vision.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\r\n\t\t

<\/div>\r\n\r\n\r\n\t\t\t\t\t\t\t\t
\r\n\t\t\t\tBrand<\/a>\t\t\t<\/div>\r\n\t\t\r\n\t\t\r\n\t\tRead More<\/span>\r\n\t\t\t<\/i><\/a>\r\n\r\n\t<\/div>\r\n\r\n<\/article>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\r\n\r\n\t\t\t\r\n\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\"a\t\t\t\t\t\t<\/a>\r\n\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\r\n\t\r\n\r\n\t\t\r\n\t\t\t\t\t\t\t\r\n\t\t\t\t\tAugust 27, 2025\t\t\t\t<\/div>\r\n\t\t\t\r\n\t\t\t\r\n\t\t\t

An extraordinary interview with Walter Capezzali, an international expert in the art of private ceremonies.<\/h2><\/a>\r\n\t\t\t\r\n\t\t\t\t\t
\r\n\t\t\t\t\t\t\t\t\t

The wedding favor is a traditional element of weddings. But where does this significant object originate? Historically\u2026<\/p>\n\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\r\n\t\t

<\/div>\r\n\r\n\r\n\t\t\t\t\t\t\t\t
\r\n\t\t\t\tWeddings<\/a>\t\t\t<\/div>\r\n\t\t\r\n\t\t\r\n\t\tRead More<\/span>\r\n\t\t\t<\/i><\/a>\r\n\r\n\t<\/div>\r\n\r\n<\/article>\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

Nel laboratorio seguiamo l\u2019intera filiera produttiva: dalla progettazione e realizzazione delle forme alla smaltatura, alla pittura a mano…<\/p>","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-2156","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"\nFiliera Produttiva - Grottega | Pregiate ceramiche di Puglia<\/title>\n<meta name=\"description\" content=\"Scopri le fasi della nostra filiera produttiva. La tornitura, la cottura e la decorazione a mano che rendono unica ogni ceramica Grottega.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.grottega.live\/en\/filiera-produttiva\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Filiera Produttiva - Grottega | Pregiate ceramiche di Puglia\" \/>\n<meta property=\"og:description\" content=\"Scopri le fasi della nostra filiera produttiva. La tornitura, la cottura e la decorazione a mano che rendono unica ogni ceramica Grottega.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.grottega.live\/en\/filiera-produttiva\/\" \/>\n<meta property=\"og:site_name\" content=\"Grottega | Pregiate ceramiche di Puglia\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/grottega\/\" \/>\n<meta property=\"article:modified_time\" content=\"2026-10-20T12:52:54+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.grottega.live\/wp-content\/uploads\/2026\/07\/team-grottega-maiolica-laterza-ceramiche-puglia-960x640.webp\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.grottega.live\\\/filiera-produttiva\\\/\",\"url\":\"https:\\\/\\\/www.grottega.live\\\/filiera-produttiva\\\/\",\"name\":\"Filiera Produttiva - Grottega | Pregiate ceramiche di Puglia\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.grottega.live\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.grottega.live\\\/filiera-produttiva\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.grottega.live\\\/filiera-produttiva\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.grottega.live\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/team-grottega-maiolica-laterza-ceramiche-puglia-960x640.webp\",\"datePublished\":\"2023-04-30T06:38:50+00:00\",\"dateModified\":\"2026-10-20T12:52:54+00:00\",\"description\":\"Scopri le fasi della nostra filiera produttiva. La tornitura, la cottura e la decorazione a mano che rendono unica ogni ceramica Grottega.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.grottega.live\\\/filiera-produttiva\\\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.grottega.live\\\/filiera-produttiva\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/www.grottega.live\\\/filiera-produttiva\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.grottega.live\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/team-grottega-maiolica-laterza-ceramiche-puglia-960x640.webp\",\"contentUrl\":\"https:\\\/\\\/www.grottega.live\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/team-grottega-maiolica-laterza-ceramiche-puglia-960x640.webp\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.grottega.live\\\/filiera-produttiva\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.grottega.live\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Filiera Produttiva\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.grottega.live\\\/#website\",\"url\":\"https:\\\/\\\/www.grottega.live\\\/\",\"name\":\"Grottega | Pregiate ceramiche di Puglia\",\"description\":\"Pregiate ceramiche di Puglia\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.grottega.live\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.grottega.live\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.grottega.live\\\/#organization\",\"name\":\"Grottega\",\"url\":\"https:\\\/\\\/www.grottega.live\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/www.grottega.live\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.grottega.live\\\/wp-content\\\/uploads\\\/2025\\\/08\\\/logo.png\",\"contentUrl\":\"https:\\\/\\\/www.grottega.live\\\/wp-content\\\/uploads\\\/2025\\\/08\\\/logo.png\",\"width\":2048,\"height\":360,\"caption\":\"Grottega\"},\"image\":{\"@id\":\"https:\\\/\\\/www.grottega.live\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/grottega\\\/\",\"https:\\\/\\\/www.instagram.com\\\/grottega_ceramic\\\/\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Production Chain - Grottega | Fine ceramics from Puglia","description":"Discover the stages of our production chain. The turning, firing, and hand-decoration that make every Grottega ceramic piece unique.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.grottega.live\/en\/filiera-produttiva\/","og_locale":"en_GB","og_type":"article","og_title":"Filiera Produttiva - Grottega | Pregiate ceramiche di Puglia","og_description":"Scopri le fasi della nostra filiera produttiva. La tornitura, la cottura e la decorazione a mano che rendono unica ogni ceramica Grottega.","og_url":"https:\/\/www.grottega.live\/en\/filiera-produttiva\/","og_site_name":"Grottega | Pregiate ceramiche di Puglia","article_publisher":"https:\/\/www.facebook.com\/grottega\/","article_modified_time":"2026-10-20T12:52:54+00:00","og_image":[{"url":"https:\/\/www.grottega.live\/wp-content\/uploads\/2026\/07\/team-grottega-maiolica-laterza-ceramiche-puglia-960x640.webp","type":"","width":"","height":""}],"twitter_card":"summary_large_image","twitter_misc":{"Estimated reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.grottega.live\/filiera-produttiva\/","url":"https:\/\/www.grottega.live\/filiera-produttiva\/","name":"Production Chain - Grottega | Fine ceramics from Puglia","isPartOf":{"@id":"https:\/\/www.grottega.live\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.grottega.live\/filiera-produttiva\/#primaryimage"},"image":{"@id":"https:\/\/www.grottega.live\/filiera-produttiva\/#primaryimage"},"thumbnailUrl":"https:\/\/www.grottega.live\/wp-content\/uploads\/2026\/07\/team-grottega-maiolica-laterza-ceramiche-puglia-960x640.webp","datePublished":"2023-04-30T06:38:50+00:00","dateModified":"2026-10-20T12:52:54+00:00","description":"Discover the stages of our production chain. The turning, firing, and hand-decoration that make every Grottega ceramic piece unique.","breadcrumb":{"@id":"https:\/\/www.grottega.live\/filiera-produttiva\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.grottega.live\/filiera-produttiva\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.grottega.live\/filiera-produttiva\/#primaryimage","url":"https:\/\/www.grottega.live\/wp-content\/uploads\/2026\/07\/team-grottega-maiolica-laterza-ceramiche-puglia-960x640.webp","contentUrl":"https:\/\/www.grottega.live\/wp-content\/uploads\/2026\/07\/team-grottega-maiolica-laterza-ceramiche-puglia-960x640.webp"},{"@type":"BreadcrumbList","@id":"https:\/\/www.grottega.live\/filiera-produttiva\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.grottega.live\/"},{"@type":"ListItem","position":2,"name":"Filiera Produttiva"}]},{"@type":"WebSite","@id":"https:\/\/www.grottega.live\/#website","url":"https:\/\/www.grottega.live\/","name":"Grottega | Fine ceramics from Puglia","description":"Fine ceramics from Puglia","publisher":{"@id":"https:\/\/www.grottega.live\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.grottega.live\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/www.grottega.live\/#organization","name":"Grottega","url":"https:\/\/www.grottega.live\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.grottega.live\/#\/schema\/logo\/image\/","url":"https:\/\/www.grottega.live\/wp-content\/uploads\/2025\/08\/logo.png","contentUrl":"https:\/\/www.grottega.live\/wp-content\/uploads\/2025\/08\/logo.png","width":2048,"height":360,"caption":"Grottega"},"image":{"@id":"https:\/\/www.grottega.live\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/grottega\/","https:\/\/www.instagram.com\/grottega_ceramic\/"]}]}},"_links":{"self":[{"href":"https:\/\/www.grottega.live\/en\/wp-json\/wp\/v2\/pages\/2156","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.grottega.live\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.grottega.live\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.grottega.live\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.grottega.live\/en\/wp-json\/wp\/v2\/comments?post=2156"}],"version-history":[{"count":18,"href":"https:\/\/www.grottega.live\/en\/wp-json\/wp\/v2\/pages\/2156\/revisions"}],"predecessor-version":[{"id":7440,"href":"https:\/\/www.grottega.live\/en\/wp-json\/wp\/v2\/pages\/2156\/revisions\/7440"}],"wp:attachment":[{"href":"https:\/\/www.grottega.live\/en\/wp-json\/wp\/v2\/media?parent=2156"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}